Dealer SEO News

PCG Digital Marketing has recently been awarded the 91st spot on the March 2013 list of the top search engine optimization firms. The monthly rankings list, published by industry leaders topseos, is a guide to the best of the best Internet marketing vendors around the country. During every evaluation, PCG Digital Marketing’s clients are asked [...]

February 22, 2013 (Red Bank, NJ) – With the upcoming opening of Char Steakhouse in Red Bank, it may seen unusual that Thomas Cappello, owner of Gaetano’s Restaurant in Red Bank, is rolling out the red carpet. “I’m excited that Char Steakhouse is opening in Red Bank.  Their investment is great for the city of [...]

February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando, February 8-11th with over 600 companies [...]

By John Feeley With Super Bowl Sunday quickly approaching, some will focus on the battle between head coaching brothers or on the finality of Ray Lewis’ Hall of Fame career. Others will focus on the commercials and advertisements, as much of a fixture for the Big Game as the coin toss. While thinking about the [...]

By Mike Forgie I once had an English teacher who asked a girl in my class, “Would you say there is a lot of stuff in your purse?” to which the girl replied, “Yes.” My teacher then asked, “Would you say there is a lot of sand on the beach?” The girl also replied, “Yes.” [...]

For Portland Mercedes-Benz shoppers looking for a dealership with a rich history of committed sales and service, Mercedes-Benz of Beaverton has opened its doors. Mercedes-Benz of Beaverton may be the newest dealership to the Lithia family, but they’re open and ready to serve customers with the same excellent selection of vehicles and incredible customer service [...]

We’ve been hearing an awful lot of buzz around conquest strategies within the automotive digital marketing industry lately. And it’s no wonder, considering Google’s ThinkAuto research reported that only 20% of purchasers started their research with the brand they ended up buying. Paid search, display advertising, blog content, video walk arounds, but what about social media?

By Mike Forgie Vintage automobiles have a unique aesthetic appeal and strong following. Go ahead and Google “vintage car shows” in your area. You will surely get results that cater completely to these blasts from the past. Now how does this help dealerships drive traffic to their websites? Vintage cars are either rebuilt or their [...]

After dealership employees have been hired, it is key to keep their education growing long after their initial training. Ensuring team members are up to date on the latest industry practices is ideal to keep the dealership thriving and business booming. We’ve complied the top five reasons why it’s important to educate the employees at [...]

The Automotive Internet Program (AIP) has undergone changes to make this semester the best yet. In addition to a new class structure and course topics, many new speakers will be presenting throughout the semester. PCG Digital Marketing is proud to have many team members on the AIP teachers’ roster for the upcoming semester. The team at [...]

Inc. Magazine has recognized PCG Digital Marketing, a digital marketing agency for SEO in NJ, as one of the Fastest Growing Advertising and Marketing Companies of the year.  The Inc. 5000 list ranks PCG at #77 nationwide in advertising and marketing and #59 in New York with a three-year sales growth of 513%. This is [...]

PCG Digital Marketing has secured the 94th rank on this month’s list of the leading search engine optimization firms. The monthly rankings list published by topseos is a guide to the cream of the crop Internet marketing vendors in the industry. “It is a great honor for PCG Digital Marketing to be presented with such [...]

As Google continues to evolve its flagship search engine product, one of the most impressive innovations is the integration of rich snippets into search results. Rich snippets enhance search results by adding special content into search listings. For example, I did  a Google search for “Freshpet Vital Complete Meals.” The first result on the page [...]

I received a call yesterday from a Dealer that was negatively impacted by the Google Penguin update.  Their organic search traffic is down about 25% and they asked me to take a look at their Analytics and Webmaster Tools. The frustrating part is that their marketing and “SEO Company” deleted the message inside of Webmaster [...]

You have been reading (hopefully) that on or around April 24th, Google rolled out another update to its search algorithm code named “Penguin“. This update was to enforce it’s existing terms of service guidelines regarding link quality. This update is important to car dealers who have been working hard to increase their search visibility for [...]

“Latest Automotive SEO strategy package leverages search optimization, social relevance, and video marketing to capitalize on Google’s ever-changing ranking system.” Eatontown, NJ – PCG Digital Marketing, a three-time DrivingSales.com award winning Automotive SEO and Search Engine Marketing (SEM) company, has announced it newest strategy for dealers who want to dominate their online marketplace with a package [...]

In February 2012, PCG was presented with the “Top Rated SEO Provider” award from DrivingSales.com just prior to the NADA Convention.  We are honored to be recognized by the dealer community with such a  prestigious award. This is the third year in a row that PCG has won the Dealer Satisfaction Award for SEO.  Voting  is tallied [...]

The March 2012 update to Google Places for car dealers requires immediate action, especially for GM stores.  Brian Pasch outlines the issues in this video and the actions dealers need to take to correctly protect their Google Places page data. A bug in the mass directory update for car dealers has cause problems for a [...]

Have you setup your Google+ profile page for your dealership? Have you posted a few optimized content posts to see how well they are appearing in Google organic search? If you have answered No to either of the above questions, you need to dive into the Google+ pool.  Change is in the air and great [...]

Auto dealers honored for excellence in customer satisfaction based on customer reviews on the DealerRater.com independent review site. PCG Digital Marketing congratulates the 36 US and Canadian auto dealerships honored with a 2012 Dealer of the Year Award from DealerRater.com.  This award is particularly praiseworthy since the winners are chosen based on actual customer reviews posted [...]

Lately I have been digging into Google Analytics to leverage the data and insights provided by Multi-Channel Sales Funnels (MCSF).  If you ever wanted more insights into which digital investments are influencing website traffic and leads, you need to setup MCSF.  It’s free and takes about 10 minutes to setup. In order to use MCSF you need to setup [...]

  PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers. The following companies/products were recognized with a Spotlight Award for excellence in innovation: Best of Show • [...]

The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG SpotLight Award winners even more challenging. This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community. Dominion Be Back App We are proud to [...]

This week as thousands of automotive professional head to Las Vegas for the 2012 NADA Convention, hundreds of vendor are preparing their booths to connect their products and services to interested buyers. If you have never been to NADA, it can be overwhelming. Walking the exhibit hall can be exhausting.  If you can wear sneakers, [...]

In the past few months I’ve had the pleasure to work with passionate dealers who have asked me to do a comprehensive assessment of their Internet operations. I called on my good friend Jerry Thibeau to help me with the mystery shopping part of the assessment. In addition to the innovative Phone Ninjas process that Jerry [...]

I’ve made a commitment to read 70 books a year and one of my latest finds is “Great by Choice” written by Jim Collins. I actually received the book as a gift from Jane Berentson, Editor in Chief at Inc., to whom I am very grateful for the introduction of this book. Great by Choice [...]

PCG Consulting Inc., the new company created by PCG Digital Marketing, will debut their new products and services available to dealers at the 2012 NADA Convention February 3-6 in Las Vegas. Dealers can meet the partners, Brian Pasch, Glenn Pasch, Marc McGurren and Ananth Godavari, at booth #3659. PCG Consulting Inc. was formed to help [...]

Brian Pasch, founder of PCG Digital Marketing, a popular NADA Internet speaker will be presenting a timely workshops at the 2012 NADA Convention in Las Vegas. Pasch, the highest rated Internet Trainer* in the automotive industry, will be presenting his workshop on three separate time slots during the 2012 convention. Dealers struggle with developing a [...]

PCG Digital Marketing, New Jersey’s fastest growing Internet Marketing agency, is excited to announce the finalization of the company’s move into their expanded corporate headquarters.  Their new Eatontown office is nearly triple the size of the company’s modest office space formerly occupied in Rumson, NJ. To celebrate the company’s success and the completion of their [...]

If you are collecting American Express points for your summer vacation and already advertise on Facebook, you might as well get 3X the points until April 22, 2012. Today I received an email from Amex outlining the Facebook 3x Advertising promotion which you can read below or visit their website page. Many dealers are testing [...]

Will 2012 be the year that dealers start to get serious about understanding the data and analytics behind their website and consumer shopping behavior?  I think the momentum is building on many fronts. As I travel the country consulting with dealers, it is clear they are looking to develop a more accurate ROI for all [...]

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful features that can be leveraged by car dealers. If you have not taken time to work through then new interface and reports, I strongly suggest that you invest some [...]

PCG Digital Marketing recently hosted a Dataium webinar for the automotive industry that featured co-founder Jason Ezell. I had the opportunity to moderate the webinar and the dealer response was very strong so this product is striking a nerve in our industry. Over 142 people registered for the webinar and the attendees were very engaged [...]

PCG has already reported on the power and importance of the Google +1 button. Needless to say Google has strongly emphasized the value of the + One button. However, many of you still do not have a Plus 1 button on your website. You need to be relevant, recommended, and found, and the Google Plus [...]

I visited a client at their dealership this past week. After my full day review which included time to meet and train their staff, I was asked by the Dealer Principal: “How Far Behind Are We?”.

Google just made a big change in how they will track organic visits to your website.  If a consumer is logged into their Google Account and does a search in Google, and clicks on your link, you WILL NOT be told which keyword they used. This has a major impact in keyword optimization and web content strategies. [...]

Google just made a big change in how they will track organic visits to your website. If a consumer is logged into their Google Account and does a search in Google, and clicks on your link, you WILL NOT be told which keyword they used. This has a major impact in keyword optimization and web [...]

It is nothing new to say that Google Places can be a pian in the neck especially if you have multiple franchises located at the same physical address. PCG has been working with the industry to educate, assist, and correct Google Places pages so that they can be leveraged during the Zero Moment of Truth.   Once [...]

Take a look at this ad that was running on my iPhone in Columbia SC (on right) that we setup for Dodgeland of Columbia. The second photo (below) is the same ad running on my laptop. This is an Adwords Express campaign. These ads are FAR BETTER than standard Adwords ads and the data we [...]

You most likely have heard the expression “Arranging The Chairs on The Titanic”  before but I never found a use for this phrase before in my writings. As I have been working with 20 Groups around the country, this phrase came to mind to describe the state of affairs regarding dealer awareness and action regarding online [...]

If you are starting to dig into your site analytics to make smarter marketing decisions, it is critical to isolate Google Places traffic.

About the 1st Automotive ZMOT Study I’ve been profoundly impacted by a free book called “Winning the Zero Moment of Truth” by Jim Lecinski.  As a result of reading this book, I have created training materials, online workshops, and planning materials exclusively for car dealers on this topic. If you never heard about ZMOT, read [...]

We all know by now that at the end of July, Google changed how they calculate star counts on Google Places.  (see previous post) Dealers that relied heavily on Dealerrater.com, Yelp.com, or CitySearch.com saw their review counts drop drastically toward the end of July. I have been encouraging dealers to post review on Google Places because it [...]

Fourteen graduates from automotive dealerships across the nation successfully completed the AIP summer session, taking away invaluable tools in social media and digital marketing to help hoist their dealership's online presence.

The Dataium code is designed to identify and track consumer behavior at a higher level of detail, allowing the Dataium tracking to know which specific pages on a website were viewed.

Google changes the search engine results page (SERP) if you are logged into your Google account and while logged in, Google records your past activity with the goal of making sure that it can display the best search results for your online behavior.

With recent changes to the Google formula and other search engines quietly adopting similar habits, it’s a good time to run an Automotive SEO Inspection Checklist on your own internet marketing procedures at your dealership.

Using an iPhone, iPad, or iTouch, Mobile Inspector, created by cDemo, gives dealers a powerful hand held tool to standardize their inspection data.

Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any vacation time this year. Google announced today Google Related, a free toolbar that is available for Google Chrome and Internet Explorer.  The toolbar is not available for Firefox. The toolbar will appear at the BOTTOM of [...]