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Read the latest from Internet Sales Manager Blog. If you are interested in reading the full post please click on the post title to read if from Internet Sales Manager Blog.
By Brian Pasch
There has been a renewed interest in inventory syndication as industry bloggers have been discussing inventory sharing that has been going on without the dealer's direct knowledge. The fine lines of contracts do not always list syndication partnerships, or the syndication "options" that some inventory management companies have in their backend software.
Do you know all the places where you…
It's very possible that I'm beating a dead horse on this one, but I'd rather beat a dead one than a live one.
If you hear me speak or read my writing, you'll know that I've been pushing this concept for a long time. This is the last plea I'll be making. It's the eleventh hour, so everything I post going forward on the subject…
I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…
Here is the latest used car market report from Black Book. As the feedback arrived from the Black Book survey personnel who attend the auctions across the country every week, what a variety of opinions were presented. From slow, to many no-sales, to a couple indicating a flat market with the other side of the spectrum described as buyer interest being up, pickups with strong activity and older units selling…
Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast…
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…
The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month. Credit remains the lifeblood of car leasing, and lenders…
… you should only care about the ones that can buy from you.
With global brands, it’s a different story, but when we’re talking about localized businesses trying to use social media to make an impact, the community itself is all that’s important. In fact, having too many fans outside of your market…
Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have…
I will be talking about this in much more detail at the Automotive Boot Camp on Wednesday.
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types…
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting…
Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success? Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.
The webinar will…
My blog post discussing the need for better tools on dealership websites to shop by payment, and a new announcement by…
HBO did a documentary a couple of years ago on the late Vince Lombardi. We who sell cars love Lombardi. He might belong to the dealership community as much as the football world for all that we reference him. But the secret to his success wasn't anything tricky. John Madden admitted as much when discussing the first time he saw Lombardi coach the famed Packer power sweep. Lombardi didn't take 10 minutes on one play. He talked all day in teaching it. One play, a guard pulling on a toss sweep…
I received a call from a dealer this week informing me that he was unhappy with the conversion rate of his website. Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website. It seems that another dealer claimed to have twice the conversion rate of his website platform.
Comparing website conversion metrics or vendor reports is a slippery slope. For example, some website platforms consider a "conversion"…
I've been recently in the market to buy two new cars for my family. I have been keeping notes on my shopping experience and plan to share the journey in a future post. From my shopping experience so far, I…
Haystak Digital Marketing is now part of the Autotrader family of companies serving car dealers. The announcement further enhances the products that Autotrader can offer…
What makes an auto website dealer friendly? Include the degree you encourage such activity.
We are so pleased to have Ken Beam from the Douglas Auto Group of Summit joining us at the 4th annual Automotive Boot Camp. For years, Ken has been recognized by industry peers as having the most creative and impactful Vehicle Presentation Videos (VPV) in retail automotive marketing.
Just go to…
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home…
Here is this week’s Used Car Market from Ricky Beggs and Black Book. As the calendar is about to put April in the history books, one might be wondering how much of the spring market remains. With the various comments from the Black Book survey personnel around the country indicating a more stable market in most cases, the only questionable retention and more hesitant interest was focused around the remarketing of the rental cars. Several…
THE DIGITAL DEALERSHIP SYSTEM AND EVOX IMAGES® ANNOUNCE PARTNER PROGRAM
Strategic program strengthens The Digital Dealership Systems’ product selection for Automotive Dealers.
RANCHO DOMINGUEZ, CA (April 15, 2013) –- The Digital Dealership System today announced the program with EVOX IMAGES®, the largest automotive image library in the industry producing powerful imagery for over 2,000 cars per model year.
The Digital Dealership System…
There are many CRM platform choices for dealers on the market today. As I get to know each CRM system better, it is clear that each system has their strengths and weaknesses.
Is there a perfect…
EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once…
Today I saw a Tweet posted by my friend Volker Jaeckel which looked like this:
Just short and sweet. The Top Five #SEO…
The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year. Quicksprout recently published the below infographic outlining the major differences between the three…
Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?
With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people in the same brand family. These pull-ahead programs are similar to lease transfer by allowing drivers to…
The 2013 Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.
We…
Following is the latest Used Car Market Report from Black Book. It seems that price is the value driver in the market information from this past week. There have been reporting periods where slightly more Average condition vehicles than Clean were adjusted and generally with more increasing adjustments on the Average condition units. This past week was the strongest example of this. More than 216 Average condition vehicles each day throughout the week were adjusted. Just as…
Digital radio advertising is a wide open marketing opportunity for car dealers. Digital radio has wonderful targeting capabilities that are far better than traditional radio.
For example, the geo-targeting is based on the home zip-code that was used when the consumer signed up.…
Last year I wrote a number of articles on how to setup Google Analytics Multi-Channel Sales Funnels (MCDF) to track assisted conversions. I was thinking about how dealers could use MCSF to show that their blogs and…
Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.
Join PCG Digital Marketing's Christine…
Here is the latest used car market report from Black Book. As the editors came back from auctions over the past week their observations and resulting comments indicated that many dealers were not bidding as aggressively, a sign that retail had been slower recently and they just didn’t need to replace previously sold units.
There is still enough…
The…
AAA recently unveiled its 2013 annual study in the cost of ownership for the typical sedan, available at AAA’s “Your Driving Costs” study, which revealed a nearly 2% increase in the cost to own and operate a sedan in the U.S. This report must raise a few eyebrows simply because of the increase in costs. One…
The …
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
I…
How confident are you that your digital marketing campaigns are delivering incremental sales each month? Are you aware of the most common mistakes dealers make when using Google Adwords? What is new in digital marketing that is helping dealers jump to the next level in monthly sales? If you would like sneak peak from leaders who will be sharing their…
Facebook investors and social media marketing strategists are likely to be smiling this week. Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.
If you are an investor in Facebook, you are aware of how…
Small cars aren’t typically synonymous with leasing. Rather, it’s usually luxury vehicles and trucks consuming the lease contracts. However, Swapalease.com has some new data that might show that more people are leasing smaller cars. The Ford Focus was recently named the world’s most popular car as more than a million…
Here is the latest used car market report from Black Book. As the week progressed and comments arrived from the Black Book survey personnel, there were primarily three main descriptions of the auction activity and market: steady, good and strong. On the other hand there was a slightly surprising comment from a few reports that indicated a few more ‘no…
In recent months I have been "addicted" to auditing dealership marketing budgets. I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.
I have been able…
In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a…
Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually.…
http://dealer-communications.com/profiles-of-success/interview-with-ricky-lopez-internet-director-of-greenway-chrysler-jeep-dodge/
For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.
Things have been changing a bit for the last…
Who is Jason Becker you might ask? Before I tell you I want to let you know that the reason for this post is because I am tired of hearing people tell me that they cannot do something or that things are impossible. I hear it from sales professionals at dealerships. I hear it from people that I meet in social environments that tell me they are looking for a job after I mention the possibility of car sales. I even hear it from people in my family who sometimes make excuses instead of…
Is it possible selling cars online?
Yes, that is possible! Nieuweautokopen.nl is in Holland the first and only online Automotive Company where you can buy online new cars from every brand there is in the market. I started this, because the taxes in Holland are so high, that my former business: A dealership in Chrysler/Jeep and SsangYong has no future anymore, where taxes decides if you…
Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in…